I was responsible for the strategic communication direction for all cans and bottles of Fanta, including the "Summer of Fanta" promotion that resulted in increased sales of 9%, 14%, and 23% in a three-year period.
My education at the progressive University of Web Writing prepared me for a career in Web writing. The projects I worked on there were for clients in every industry and across the globe. While there, I was chapter president of the Phi Sigma Kappa writing fraternity, which boasts distinguished alumni like Franz Kafka and Truman Capote.
2007 - 2009
I was the only writer supporting multiple websites, as well as all internal and external communication, including newsletters, email templates, brochures, and direct mail.
2006 - 2007
I'm well versed in all the latest software, including modern browsers and wire framing software.
2009 - 2012
2001 - 2005
I was the lead writer for the auto parts giant, responsible for the communication direction and strategy for the website and all marketing collateral.
Michael R. Ford
Associate Professor of Public Administration