I was responsible for the strategic communication direction for all cans and bottles of Fanta, including the "Summer of Fanta" promotion that resulted in increased sales of 9%, 14%, and 23% in a three-year period.
My education at the progressive University of Web Writing prepared me for a career in Web writing. The projects I worked on there were for clients in every industry and across the globe. While there, I was chapter president of the Phi Sigma Kappa writing fraternity, which boasts distinguished alumni like Franz Kafka and Truman Capote.
Michael R. Ford
Associate Professor of Public Administration
2006 - 2007
I'm well versed in all the latest software, including modern browsers and wire framing software.
2001 - 2005
I was the lead writer for the auto parts giant, responsible for the communication direction and strategy for the website and all marketing collateral.
2007 - 2009
I was the only writer supporting multiple websites, as well as all internal and external communication, including newsletters, email templates, brochures, and direct mail.
2009 - 2012